top of page
Money is not only numbers but also emotions, fears, and habits. This category explores how anxiety, cognitive biases, mental accounting, and emotional regulation shape financial behavior, and why even knowledgeable people often struggle to act rationally when money is involved.


Emotional Spending: How the "Stress Tax" Became a Hidden Driver of Financial Erosion
Most public economic discourse focuses on visible money: salaries, interest rates, taxes, and stock market returns. Yet an increasing share of household financial erosion in Israel does not stem from dramatic mortgage decisions or catastrophic investment mistakes. Instead, it emerges from a series of small, everyday, largely invisible decisions, made precisely at moments of stress. These decisions are rarely perceived as problematic in real time. They are not labeled as "wast
Jan 85 min read


Mental Accounting and Money: Why We Treat the Same Dollar So Differently
Over the past several decades, classical economic theory has operated under a simple and elegant assumption: money is fungible. One dollar is equal to any other dollar, regardless of where it came from or how it is spent. In theory, rational individuals should treat all money identically and make decisions based solely on total resources and expected outcomes. Human behavior tells a very different story. Why does spending fifty dollars on coffee and pastries feel acceptable,
Jan 43 min read
All articles and reports
bottom of page
